From Democratic pushback to Republican chants of "four more years" to surprise reunions and medals of freedom, the typically solemn State of the Union took on the air of a reality television show.
Naturally, the former host of Celebrity Apprentice was right at home—but fewer Americans at home were watching.
The President's ratings fell by nearly a quarter, garnering around 37 million people over 12 networks—the fewest viewers of a Presidential address since former President Barack Obama's final State of the Union in 2016.
While many Americans likely tuned out from the sheer fatigue of an erratic news cycle, some formidable lawmakers announced that they would be boycotting the address.
I will not attend the #SOTU tomorrow. While I will always respect the office of the President, Trump demonstrates d… https://t.co/Hj4KCvu5i6— Steve Cohen (@Steve Cohen)1580769628.0
After much deliberation, I have decided that I will not use my presence at a state ceremony to normalize Trump’s la… https://t.co/Ag5YaoS7po— Alexandria Ocasio-Cortez (@Alexandria Ocasio-Cortez)1580848700.0
Because of an impeached, reckless, ruthless, lawless, shameless, corrupt, & unapologetically bigoted president - wh… https://t.co/AGrJyerrP2— Congressman Al Green (@Congressman Al Green)1580826392.0
To think that I would attend the #SOTU to hear the message of an IMPEACHED president is a thought that in no way wo… https://t.co/Yv6chIirYe— Maxine Waters (@Maxine Waters)1580850601.0
It seems other Americans had the same idea.
Perhaps unsurprisingly, Fox News boasted the highest views of any cable news show that night, while MSNBC dropped to the lowest number of viewers.
If you think Trump's partisan acquittal in the Senate impeachment trial the following day was enough to console him, you haven't been paying to his tweets.
Trump, a former reality television star, frequently determines the worth of entities and people alike by how many people care to watch.
Has anyone noticed that the top shows on @foxnews and cable ratings are those that are Fair (or great) to your favo… https://t.co/ZAlU8EjB8E— Donald J. Trump (@Donald J. Trump)1567261441.0
Very low ratings for the Democratic Debate last night — they’re desperate for Trump!— Donald J. Trump (@Donald J. Trump)1564614389.0
Both Commiecast MSNBC & Fake News CNN are watching their Ratings TANK. Fredo on CNN is dying. Don’t know why… https://t.co/cGpvyMsJLA— Donald J. Trump (@Donald J. Trump)1576370871.0
.CNN is a ratings disaster. Lost all credibility! https://t.co/SKnLFNTGzU— Donald J. Trump (@Donald J. Trump)1575847231.0
Ratings are way down, lost all credibility. Beautiful to watch! https://t.co/wO9npDQ2Ys— Donald J. Trump (@Donald J. Trump)1566309066.0
The President has tweeted about ratings over 300 times.
People began to note the massive drop in ratings from last year—and what it may mean for Trump.
Nothing Pelosi does to Trump will piss him off as much as his SOTU ratings being down 26% https://t.co/1XYhPg3ZUm— Mike Dorsey (@Mike Dorsey)1580923702.0
Sorry, Donald. Last night’s #SOTU TV ratings fell 21% compared to last year. America is just not that into you. #AmericansFindTrumpGuilty— Jon Cooper 🇺🇸 (@Jon Cooper 🇺🇸)1580956352.0
People are sick of Trump. This should worry Republicans as they vote in lockstep to cover up his crimes. We have… https://t.co/3gT5mF84Bq— Sarah Reese Jones (@Sarah Reese Jones)1580937607.0
This is going to make trump nuts. https://t.co/4j4OzpaVKk— Molly Jong-Fast (@Molly Jong-Fast)1580926589.0
Please, please, please, NOBODY share or RT this story, it will make @realDonaldTrump upset. #StateoftheRatings https://t.co/JIpk1OYVz1— Tom Steyer (@Tom Steyer)1580934333.0
Will President Trump's plummeting ratings for the State of the Union be given the "inauguration crowd size" treatment?— Dan Rather (@Dan Rather)1580933348.0
What may be chilling, however, is what Trump will do to boost his viewership to what it was.