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Screenshot of Biden's ad with headine showing that Donald Trump "Discriminated against black families."
Joe Biden

The gloves came off when Democratic President Joe Biden and Vice President Kamala Harris's campaign released a series of blistering ads targeting former Republican President Donald Trump and exposing the presumptive GOP nominee's historically bad treatment of Black people.

The ads released ahead of Trump's rally in the Bronx, New York on Thursday exposed Trump's discriminatory views against African Americans, mentioned his standing with White nationalists in the violent aftermath of the “Unite the Right” rally in Charlottesville, Virginia, in 2017, and his warning of an imminent "bloodbath" if he doesn't get reelected.

A 30-second TV ad tracked Trump's well-known mistreatment of the Black community and his damaging comments on racial issues tracing back to the 1970s when the then real-estate mogul and his father were sued for refusing to rent his predominantly white apartment buildings to Black families.

A voiceover for the ad approved by Biden started with:

"Donald Trump disrespecting Black people is nothing new."

The video commercial goes on to mention Trump calling for the execution of five innocent Black and Brown teenagers, known as the Central Park Five after they were falsely convicted of sexually assaulting and beating a 28-year-old white woman in Central Park in 1989.

"It's why Trump stood with violent white supremacists, warned of a bloodbath if he loses the next election," the ad reminded viewers.

"And if he's President again vowed to be a dictator who wants revenge on his enemies."

"Now, who do you think that is?" the commercial asked viewers.

You can watch the ad here.

Contempt :30s | Biden-Harris 2024youtu.be

It was posted on X by the Biden Harris HQ account with the caption:

NEW AD: As Trump heads to the Bronx today, let’s remember: Trump is a lifelong racist.
From calling to execute innocent Black teenagers to standing with violent white supremacists, we all know who Trump is.


The campaign also released a radio ad depicting a solicitor for Trump's campaign going door-to-door trying to convince voters to cast their ballot for Trump because he touted himself as "The best guy ever for Black America", even better than former Democratic President Barack Obama."

A man answering the door tells the solicitor:

"Trump's the guy who told America that Obama was born in Africa, never respected him enough to even accept him as President."
"All his White supremacist friends loved that one."

The homeowner goes on to say that Trump told Americans that he wanted to be a dictator, rip up the Constitution, and warned of another "bloodbath" if he loses the election.

The bloodbath comment is another example of Trump's violent rhetoric that signaled to his MAGA supporters to incite the January 6 attack on the U.S. Capitol to overturn the 2020 election results.

The man also reminds the Trump supporter that the twice-impeached and federally charged former President referred to the Capitol building attackers as "heroes and patriots."

"What do you think he'd be saying if it had been Black folks who attacked the Capitol?" the man asks, adding:

"He'd call them criminals and thugs, saying they should be in jail and throw away the key."

The radio ad ends with the man slamming the door after declaring he's voting for Biden, to which the solicitor acquiesces and says, "Me too."

You can listen to the ad, titled, "Knock Knock 60s," here.

Knock Knock 60s | Biden-Harris 2024youtu.be


Social media users applauded the ads.









The Biden-Harris campaign told the Huffington Post that the ads “underline how a second term would be worse for Black Americans as Trump promises to enact revenge on his enemies and rule as a dictator and calls the January 6 terrorists 'heroes and patriots.'"