Companies design ad campaigns to reach their target consumer. So brands aiming for independent, empowered women might take a jab at President Donald Trump.
The Trump administration's record on women's rights is abysmal. The President's personal record with women is even worse.
The "grab 'em by the p***y" declaration over a hot mic whilst describing a record of sexual harassment and assault, payments of hush money to multiple women and allegations of sexual misconduct against the President by 25 more make him a likely target in any ad campaign aimed at women featuring the hashtag #StandForSomething.
But after Dhvani Activewear unveiled their ad campaign, First Son Donald Trump Jr. cried foul. Referencing media coverage of the video created by Trump supporters and played at an event held at a Trump property—in which the President is depicted murdering media organizations as well as individual US citizens—Jr. tweeted:
"Hey [New York Times] and [mainstream media]. Since you had time to thoroughly cover a stupid and tasteless meme seen by 8 people with incredible outrage, I figured you should dedicate the same time and outrage to THIS BILLBOARD IN TIMES SQUARE you hypocrites!
Unless of course you’re just full of sh**."
@DonaldJTrumpJr/Twitter
The company's Instagram account also features a President Trump lookalike. On their images, Dhvani Activewear stated:
@dhvaniwear/Instagram
In the various posts, they explain what issues they take exception with regarding the Trump administration.
A specific bone of contention highlighted by the activewear company was Title X rollbacks under Trump. Especially the "gag rule."
"Today, DHVANI is taking a stand against the Trump administration's Title X “Gag Rule". Established in 1970 with bipartisan support, the Title X program provides affordable birth control and reproductive health care to people with low incomes. Trump's Gag Rule, which directly opposes federal law, silences healthcare professionals, preventing them from providing information on where and how to access reproductive healthcare to over 4 million American women."
Despite his complaints on Twitter, Donald Jr. found few allies online outside the MAGA crowd.
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Although there were Trump supporters invoking God in the President's defense.
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But many dropped off radar pretty quickly when questioned about their claims, leaving people to answer their own questions.
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People used the same reasoning the Trump administration has in the past—to support White supremacy and White nationalism—to support the billboard.
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Dhvani’s CEO, Avi Brown—who identified the woman in the billboard as teacher and US Marine Corps veteran Michal Mesa—told the Associated Press:
"We are on the right side of history. The billboard is an expression of our First Amendment right. Its art is a symbol. We would never condone violence. This is about taking our country back."
Brown added in relation to the imagery of gags and tying Trump's hands:
"[President Trump] unilaterally has created a gag rule that you cannot refer patients with reproductive information about abortion, sex ed, and contraception. He’s gagging doctors and nurses, and telling them what they can and cannot tell patients."
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@DonaldJTrumpJr/Twitter
@dhvaniwear/Instagram