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Companies design ad campaigns to reach their target consumer. So brands aiming for independent, empowered women might take a jab at President Donald Trump.

The Trump administration's record on women's rights is abysmal. The President's personal record with women is even worse.

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A new Trump administration rule, now under review at the White House budget office, would bar organizations that mention abortion, refer patients elsewhere for abortions, or provide abortions under their roofs from receiving Title X funding. Title X is a federal program that provides at least $260 million a year for contraception, screenings for sexually transmitted diseases and other reproductive health services to millions of low-income people. 

The rule, known by abortion rights advocates as a “gag rule,” is aimed at Planned Parenthood, which congressional Republicans are determined to defund, despite that no federal funds are used to pay for abortions, and many Planned Parenthood clinics offer only birth control, STD treatment, and other reproductive health care, such as cervical and breast cancer screening.

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[DIGEST: HuffPo, The Hill, Chicago Tribune]

The GOP has waged a longstanding battle with Planned Parenthood, ostensibly over its abortion services. However, that procedure represents just three percent of the organization’s services, and by law, taxpayer money already cannot be used for abortions. Planned Parenthood does, however, receive $450 million in federal dollars to provide other services to low-income and uninsured people, including cancer screening, treatment of urinary tract and yeast infections,  contraception services for men and women, and treatment and prevention of sexually transmitted diseases.

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