Ivanka Trump appeared to break with her father, President Donald Trump, in a conversation with Axios 360 on Thursday.
She called her father's policy of separating immigrant families "a low point" and insisted that she was "very vehemently against it."
After her remarks, a familiar frustration with the president's eldest daughter began to reemerge: If she was so against this policy, why didn't she do more to rally against it?
Though it's been reported she advised against the zero tolerance policy in private, she did not publicly come out against it until after her father begrudgingly signed an executive order abolishing it in June.
Even then, she praised her father for lifting it without mentioning that his administration mandated it in the first place.
Americans on social media weren't going to let her off easy.
Others criticized that she referred to the policy as though its effects were over, when in fact, at least 650 children remain separated from their parents.
Ivanka Trump has a history of appearing tone-deaf in efforts to straddle both sides of a fence that, for many since her father's election, no longer separates political ideologies, but moral ones.
On International Women's Day in March, Ivanka Trump tweeted a message of support to women across the world.
Normally, a stance promoting gender equity wouldn't draw criticism, but when one's father brags about sexually assaulting women, compares women to animals, criticizes their looks, and furthers his reputation as a known misogynist, the waters become muddied.
And as with her family separation statements, the hypocrisy didn't go unnoticed:
When her father made moves to ban transgender soldiers from serving in the United States military, Twitter users referenced Ivanka Trump's pro-LGBTQ tweet from the month before:
Users told Ivanka that it was time to step up:
Though her tweet was all well and good before the ban, her silence after it made the bigger--and more damaging--impression.
While the president's daughter leaps to take favorable public stances when it's convenient, most seem to think that until she takes a more effective stand, it's her silence that will characterize her to history.