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In the early afternoon of Thanksgiving Day, JCPenney stores across the United States will be opening their doors to waiting crowds. Starting at 2 p.m. on Nov. 23, JCPenney will be offering sizable discounts on all of its inventory, from apparel to appliances. Even Sephora’s located in JCPenney retailers will jumping on the Black Friday bandwagon and will be open the same hours as the retailer.

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