In the early afternoon of Thanksgiving Day, JCPenney stores across the United States will be opening their doors to waiting crowds. Starting at 2 p.m. on Nov. 23, JCPenney will be offering sizable discounts on all of its inventory, from apparel to appliances. Even Sephora’s located in JCPenney retailers will jumping on the Black Friday bandwagon and will be open the same hours as the retailer.

Black Friday deals in JCPenney will be available until Nov. 24 at 10 p.m. Though many major retailers will be closing for a few hours overnight from Thanksgiving to Black Friday, JCPenney will remain open for 30-hours straight.

One of the retailer’s best offers is the possibility for an exclusive in-store coupon. Customers that shop on Thanksgiving Day will be enticed with the possibility of earning $500 off of a $500 purchase, $100 off of $100, or $10 or a $10 sale. Restrictions apply and supplies will be limited.

During the Black Friday event, JCPenney will heavily discount much of its inventory. Items will range anywhere from 10% to 60% off and include:

• $200 off Samsung 55” 4K Ultra HD Smart TV
• $100 off PlayStation 4 1 TB console
• Up to 80% off fine jewelry
• $1,000 off Samsung 26 cu. Ft 3-Door French-Door Refrigerator
• $100 off Shark NV70 Navigator
• $799 for Google Home
• 60% off North Pole Trading Co. Christmas Trees

Source: JCPenney

According to the Black Friday Deals ad, all Black Friday offers will also be available on JPC.com throughout Thanksgiving Day. Online shoppers can also benefit from free shipping on orders over $49 through Friday.

JCPenney also has a rewards program for frequent shoppers. Rewards members accumulate points with each purchase, which can be applied towards future purchases. Sign up is free and can be done through the JCPenney website or in store. Rewards members can also earn points faster with a JCPenney Credit Card.

To see if local store hours differ from the scheduled Black Friday sale hours, visit the online store locator and follow the location’s posted hours.