NEW YORK, NY - DECEMBER 15: Olympic swimmer Ryan Lochte attends the Speedo Rio 2016 Olympic Games racing suit unveiling at SIR Stage37 on December 15, 2015 in New York City. (Photo by Jim Spellman/WireImage)

[DIGEST: CBS, BBC]

Swimmer Ryan Lochte has lost all four of his major endorsements after admitting he’d lied about being robbed at gunpoint during Rio’s Olympics. Speedo USA, the biggest sponsor of the four, said it would not tolerate his behavior.

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