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Howard Schultz's New Facebook Ad Is Going Viral for All the Wrong Reasons After People Noticed a Painfully Hilarious Problem With His Messaging

Howard Schultz/Facebook

A recent ad for Howard Schultz is being soundly mocked for including a statement of truth on par with "water is wet."

Schultz—who has not officially announced his candidacy as an independent in the 2020 presidential race—is still deciding whether to throw his hat into the ring.


The billionaire former Chairman and CEO of coffee giant Starbucks announced in January that he left the Democratic Party and was exploring running for President.  Since then he has courted media and voters with a series of appearances and ads.

His latest ad was a sponsored post on Facebook by Schultz. The caption read:

"The majority of Americans aren’t Democrats or Republicans,"

-cue dramatic pause-

"...the majority of Americans are Americans."

Included was an image of the same slogan—without capitalization or punctuation—superimposed over a person of color with red and blue filters.

Howard Schultz/Facebook

People are having fun at Schultz's expense on social media where screenshots of the Facebook ad were shared. This is not the first time the billionaire has been mocked online.

Several people mentioned tautology in reference to the ad.

The applicable definition of tautology is:

"a statement that is true by necessity"

Yes, the majority of Americans are Americans. That is a true statement.

In fact, one might even say all Americans are Americans.

Just like all cats are cats. That is how they get designated as a cat, or an American.

Several people thought the team behind Schultz might not have his best interest in mind.

People shared all of the Schultz messaging.

In addition to the majority of Americans being Americans...

"it's time to un-partisan"

Howard Schultz/Twitter

"you don't have to choose sides to be on our side"

Howard Schultz/Facebook

"are you leaving your party or is your party leaving you?"

Howard Schultz/Facebook

...and finally in the only slogan with proper punctuation and a somewhat salient message:

"America isn't broken, our politics are."

Howard Schultz/Facebook

Schultz has as yet not revealed a timeline for when he will decide whether or not to pursue the presidency in 2020.