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The billionaire former Chairman and CEO of coffee giant Starbucks announced in January that he left the Democratic Party and was exploring running for President. Since then he has courted media and voters with a series of appearances and ads.
His latest ad was a sponsored post on Facebook by Schultz. The caption read:
"The majority of Americans aren’t Democrats or Republicans,"
-cue dramatic pause-
"...the majority of Americans are Americans."
Included was an image of the same slogan—without capitalization or punctuation—superimposed over a person of color with red and blue filters.
Howard Schultz/Facebook
People are having fun at Schultz's expense on social media where screenshots of the Facebook ad were shared. This is not the first time the billionaire has been mocked online.
I don't know if Howard Schultz has settled on a campaign slogan yet, but "...the majority of Americans are American… https://t.co/cepbTEb2j6— Josh Billinson (@Josh Billinson) 1555792463.0
I've crunched the numbers and can confirm that the majority of Americans are Americans— Josh Billinson (@Josh Billinson) 1555792666.0
This sucks for the minority of Americans who apparently aren’t https://t.co/ZuNrEHiJPo— ryan teague beckwith (@ryan teague beckwith) 1555795435.0
It’s like if you asked a computer to algorithm a campaign then just let the computer lead. https://t.co/BnolIirLZC— (((Josh Manning))) (@(((Josh Manning)))) 1555862699.0
@jbillinson "we live in a society" -howard schultz— jordan (@jordan) 1555795664.0
Several people mentioned tautology in reference to the ad.
The applicable definition of tautology is:
"a statement that is true by necessity"
Yes, the majority of Americans are Americans. That is a true statement.
In fact, one might even say all Americans are Americans.
@jbillinson Dare I say 100% of them?— dan murphy (@dan murphy) 1555881170.0
Just like all cats are cats. That is how they get designated as a cat, or an American.
@jbillinson BREAKING: All bananas are bananas— RedSwami 🆘️💨🌊 (@RedSwami 🆘️💨🌊) 1555863652.0
@Mgauzeo @jbillinson Counterpoint: Only a Majority of Bananas are Bananas— Rhymes With Orange (@Rhymes With Orange) 1555872066.0
@jbillinson Tautologies make the best slogans— Citizen Maclunkow (@Citizen Maclunkow) 1555850430.0
@HowardSchultz Look at your latest slogan, I feel like your team is just mocking you and you don't realize it. I co… https://t.co/WmWejrfVOt— Erik Wehr (@Erik Wehr) 1555958362.0
Several people thought the team behind Schultz might not have his best interest in mind.
whatever Howard Schultz is paying Burton & Schmidt is too much https://t.co/yKKehkNJGz— Jamison Foser (@Jamison Foser) 1555804617.0
Hi @HowardSchultz I know I’ve said some mean things about you in the past but I feel like I have to tell you for yo… https://t.co/81WGbkbmi3— Jamison Foser (@Jamison Foser) 1555804871.0
this is the worst shit i have ever seen. the majority of americans are americans?? literally what does that mean. https://t.co/MwULq0b2sW— Travis Mockler (@Travis Mockler) 1555787809.0
People shared all of the Schultz messaging.
@travismockfler OMG THEY HAVE MORE!!!! https://t.co/BSlzo4azy1— Brett Banditelli (@Brett Banditelli) 1555795252.0
In addition to the majority of Americans being Americans...
"it's time to un-partisan"
Howard Schultz/Twitter
"you don't have to choose sides to be on our side"
Howard Schultz/Facebook
"are you leaving your party or is your party leaving you?"
Howard Schultz/Facebook
...and finally in the only slogan with proper punctuation and a somewhat salient message:
"America isn't broken, our politics are."
Howard Schultz/Facebook
Schultz has as yet not revealed a timeline for when he will decide whether or not to pursue the presidency in 2020.