While Americans across the country were rightfully occupied with the racist chants from President Donald Trump's North Carolina rally this week, hardly anyone mentioned that Trump also said "g***amn" twice and "bulls***" once.
People didn't notice because public profanity has become a hallmark of Trump's presidency. After all, people infamously heard him brag about grabbing women "by the p***y," and he still managed to ascend to the highest office in the land.
Can swearing actually help you? Scientists now believe that there is therapeutic value in the act of swearing, that it can help physical pain.
The traditional logic used to dictate that swearing actually seemed to worsen pain, through an act known as “catastrophizing.” When we catastrophize, we often leap to the conclusion that the pain we are experiencing is the worst thing ever. It ignites a negative feedback loop where we begin to tell ourselves “I just can't do this!” Swearing was thought to reinforce that negative self-feedback loop.