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During the 2018 midterm elections, Republican Senator Rafael "Ted" Cruz took a beating about his image resulting in a narrow victory—considering he represents deep red Texas—at the polls. Critics called him a wimp and brought up his acceptance of insults from President Donald Trump about his wife and father, his Canadian birthplace and his lack of coolness.

Since then, Cruz appears to have launched a gritty reboot of himself—adding facial hair and trying for a "cool, tough guy" persona the Texas GOP tried and failed to sell during the election. Included in that effort is tough talk on Twitter and in interviews that—unfortunately for Cruz—gets mostly mocked.

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