Cooper Kupp appears to have taken over the number one wide receiver role for the Rams. With Robert Woods (quarterback Jared Goff's usual favorite target) out due to a shoulder injury, Kupp became the primary pass option during Sunday's game against the New Orleans Saints. Cooper Kupp hauled in 8 of his 11 targets for a total of 116 yards, including this 53-yard catch.
Nov 21st: Shortly after this post, it was announced that Robert Woods will miss a few weeks with a shoulder injury. He will likely be useful during the fantasy playoffs, but it's unlikely he will have the trade value discussed later in this post.
Nov 20th: Robert Woods has been a pleasant surprise for his fantasy football owners of late. Since the Rams' bye in Week 8, the fifth-year wide receiver has been phenomenal; he's caught 20 passes in three games for a total of 322 yards, including four touchdowns. He's clearly Jared Goff's number one target, and should provide great volume moving forward.