The 90th Academy Awards aired Sunday and recorded a 20 percent drop in viewership from 33 million to 26.5 million. While social trend analysts attribute the drop to the show’s length, changes in American viewing habits, and smaller films garnering the majority of awards, President Donald Trump had his own theory.
Lowest rated Oscars in HISTORY. Problem is, we don’t have Stars anymore – except your President (just kidding, of course)!
— Donald J. Trump (@realDonaldTrump) March 6, 2018
The Oscars’ host, late night comedian and talk-show host Jimmy Kimmel, thanked the president for his insight with a Tweet in response.
Thanks, lowest rated President in HISTORY. https://t.co/E01UgDaZ3T
— Jimmy Kimmel (@jimmykimmel) March 6, 2018
They both can back their claims with facts. Sunday night’s telecast did have the lowest TV ratings in the modern era. But streaming services and DVR viewers are not included in the ratings totals.
Trump’s stab at the Oscars came as no surprise. The telecast took more than a few jabs at the president.
“Where there is light, there is always hope. Except at the White House. Hope quit on Wednesday,” Kimmel said in reference to the resignation of White House Communications Director Hope Hicks.
Rapper Common included a message for the president in his Sunday night performance as well.
These days we dance between love and hate. … A President that trolls with hate. He don’t control our fate because God is great. When they go low we stay in our heights. I stand for peace, love and women’s rights.”
The Academy Awards remain the most-watched award show on TV, easily beating the Grammys and Golden Globes. But awards shows overall experienced drops in viewers. The Oscars saw a steady decline since 2014 when 44 million people tuned in.
As for the Twitter debate, there were plenty of voices on both sides.
Yep, you’d know about low ratings… pic.twitter.com/oFtCdgheQ6
— Peter *Yes🏳️🌈 (@_imorph3us) March 6, 2018
Lowest rates oscars—you hosted!!! What happened to pure entertainment? You were kinda funny at one time!
— beth hightower (@bethhtower) March 6, 2018
This is going to be my reply to all your tweets pic.twitter.com/JoE7ZdmUCt
— My Surname is Khan™ (@ejaz_k) March 6, 2018
The medium has changed, not the star power. Why doesn’t anyone point this out? TV just isn’t consumed the same way anymore, I haven’t watched regularly scheduled programming for years. #PresidentialPriorities
— Kyle Barton (@kylebarton1985) March 6, 2018
Can dish it, but can’t take it, Jimmy? You bombed, you’re not funny or intelligent. Your breakout hit the the Man Show with the juggies dancing in a trampoline. #loser
— Count Rushmore (@pthebnyc) March 6, 2018
Interesting stat: the employee turnover rate in the White House (36%) exceeds Donald Trump’s approval rate (35%).
— SpinDoctor (@SpinDr) March 6, 2018
President Trump is an expert on low ratings.
— Tgage (@tgagemurphy) March 6, 2018
— Joe The Fan (@JoeTheFan1) March 6, 2018
What exactly do you think your job is? Because I don't think you know.
— Sean DeLauder (@SeanDeLauder) March 6, 2018