From a star-studded selfie to a kid who just wants some nuggets, Twitter users have often mobilized to magnify content, creating some of pop culture's most notable moments.

While those have previously held the records for most retweets ever, they've just been dethroned by Japanese billionaire Yusaku Maezawa, founder of the clothing company Zozotown and a soon-to-be passenger to the moon via Spacex's space tourism initiative. With the incentive Maezawa is offering, it's easy to see why his tweet went viral.