2017 has been a year of tremendous social unrest. From sexual misconduct scandals to the nearly daily PR scandals surrounding the Trump administration, people are more responsive and sensitive to injustices than ever before. Advertising was no exception.
In addition to the numerous PR disasters within the world of politics, several major corporations found themselves in hot water following their own instances of branded disaster. 2017 reached a fever pitch in terms of cultural appropriation and societal insensitivity.