MSNBC

If there is one thing everyone agrees is a strong talent for President Donald Trump, it is propaganda. The President understands branding, rebranding and the power of repetition to change the narrative.

Someone else who understands rebranding is MSNBC host Donny Deutsch of Saturday Night Politics. Deutsch—a former advertising executive—stated on MSNBC's Morning Joe that rebranding impeachment is the key for Democrats.

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United States Senate Judiciary Committee members Senators Amy Klobuchar (D-MN), Kamala Harris (D-CA) and Mazie Hirono (D-HI). (National Archives)

On Tuesday, President Donald Trump's longtime personal lawyer and fixer, Michael Cohen entered a plea deal with federal prosecutors which implicated the President as an unindicted co-conspirator. As a result, several Democratic Senators voiced their intention to not meet with Trump's Supreme Court nominee, Brett Kavanaugh, or voiced concerns about continuing the appointment process.

Now they made their objections formal.

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(Photos by Nicholas Kamm/AFP/Getty Images)

The phrase unindicted co-conspirator gained traction on social media Tuesday. It even appeared in the responses to the latest Twitter post from President Donald Trump about his upcoming rally in West Virginia.

Why?

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