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With In-Store Sales Dwindling, Starbucks Is Going to Start Coming to You
KRAKOW, POLAND - 2018/11/14: The Starbucks logo seen in Krakow. (Photo by Omar Marques/SOPA Images/LightRocket via Getty Images)

As consumers begin to veer away from relaxing at a café to enjoy their coffee, Starbucks is recalibrating its purchasing options as more and more people choose to sip their java on-the-go. The company announced at its Investor Day that it will be partnering with the delivery service Uber Eats to begin delivering coffee at over 2,000 locations by Spring of 2019. The move comes after in-person barista sales fell by 10% in just two years, while mobile orders more than doubled in the same amount of time—indicating a growing preference for efficiency over the communal atmosphere long touted by Starbucks cafés.

While the move will undoubtedly be helpful for heftier orders, some are wondering if a likely price increase on delivery orders will be worth the convenience.

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