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Uber is going under.

Down under—to Australia's Great Barrier Reef.

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Credit: Bell Helicopter

Uber's latest vehicle at the Consumer Electronics Show in Las Vegas this week is sure to raise expectations for commercial travel as high as it hopes to lift its passengers by 2023.

That's right. Uber is partnering with Bell Aerospace and hopes to begin offering the Bell Nexus—an air taxi—to its users in the next six years.

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KRAKOW, POLAND - 2018/11/14: The Starbucks logo seen in Krakow. (Photo by Omar Marques/SOPA Images/LightRocket via Getty Images)

As consumers begin to veer away from relaxing at a café to enjoy their coffee, Starbucks is recalibrating its purchasing options as more and more people choose to sip their java on-the-go. The company announced at its Investor Day that it will be partnering with the delivery service Uber Eats to begin delivering coffee at over 2,000 locations by Spring of 2019. The move comes after in-person barista sales fell by 10% in just two years, while mobile orders more than doubled in the same amount of time—indicating a growing preference for efficiency over the communal atmosphere long touted by Starbucks cafés.

While the move will undoubtedly be helpful for heftier orders, some are wondering if a likely price increase on delivery orders will be worth the convenience.

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Need help getting to the polls on Election Day? Uber's got you covered. The rideshare service unveiled its "Get to the Polls" initiative on Thursday, which through an in-app feature will assist people in finding and getting to their polling stations.

Uber

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2017 has been a year of tremendous social unrest. From sexual misconduct scandals to the nearly daily PR scandals surrounding the Trump administration, people are more responsive and sensitive to injustices than ever before. Advertising was no exception.

In addition to the numerous PR disasters within the world of politics, several major corporations found themselves in hot water following their own instances of branded disaster. 2017 reached a fever pitch in terms of cultural appropriation and societal insensitivity.

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Uber

To the disappointment of “Back to the Future” fans everywhere, 2015 came and went with nary a flying car zooming across the sky. But perhaps Doc Brown and Marty McFly will only need to travel a handful of years later, into the future that is, if they want to see the first real flying cars.

Partnering with NASA, Uber unveiled last year a new venture called Uber Elevate, which will introduce a pay-as-you-go flying ride-sharing service to metropolitan skylines. The program initially planned to launch in Dubai and Dallas Fort Worth, but then last month Uber’s head of product Jeff Holden announced that the company is adding Los Angeles as one of its pilot cities. He hopes for the aerial taxi service to take off as early as 2020 - which is less than three years away.

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In what's being described as a "shareholder revolt," Travis Kalanick, the embattled CEO of Uber, resigned on Tuesday from the company he founded and helped build into a ride-sharing giant.

In a statement confirming his decision, Kalanick wrote:

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