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[DIGEST: Wall Street Journal, ABCNews, NYTimes]

A Chinese beverage company called “face book” unsuccessfully fought Mark Zuckerberg’s monolithic social media empire for the right to use the name. In traditional Peking Opera, a “face book” or Lian Shu, refers to the intricate masks worn to indicate a historical character. It is a centuries-old phrase, and Zhongshan-based Zhujiang Beverage company, which produces milk-flavored drinks and porridges, recently held the Chinese trademark for “face book.”

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