The Garden Collective, a creative agency in Toronto, found a way to cheer up the United States during a particularly tough election cycle: By riffing on Donald Trump's campaign slogan and launching a social media campaign called "Let's Tell America It's Great." The campaign encourages Canadians to send videos of themselves telling Americans why they're already great.
In a blog post titled "A Friend in Need," the agency explained why it launched the campaign: "It’s no secret that America is going through a hard time right now. The election has exposed some pretty scary realities that will likely challenge them for years to come, regardless of who’s elected. They’ve been bombarded with a tremendous amount of negativity and it’s likely that for many of them, the immediate future seems rather bleak... As their closest friends and neighbours, we thought it was important for us to do something to cut through the negativity and help remind them that no matter how bad things might seem, there are a lot of reasons to believe that America is still pretty great."