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Chipotle Is Looking To Capitalize On New Year's Resolutions With Their Newest Menu Options
03 January 2019
CHICAGO, IL - OCTOBER 25: Diners eat at a Chipotle restaurant on October 25, 2017 in Chicago, Illinois. Chipotle stock fell more than 14 percent today after a weak 3Q earnings . (Photo by Scott Olson/Getty Images)
As many Americans begin signing up for gym memberships, joining dating apps, or more adequately monitoring their budgets, Chipotle Mexican Grill is looking to capitalize on New Year's resolutions while 2019 still remains new.
The restaurant announced a launch of "Lifestyle Bowls" targeted toward the most common diet changes undertaken with the start of a new year. The bowls are available for online ordering only and include meals geared toward Paleo, Keto, Whole30, and increased protein diets.
<p></p><div id="07d0d" class="rm-shortcode" data-rm-shortcode-id="IML62Q1574875105"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080463739445563392" data-partner="rebelmouse"><div style="margin:1em 0">Nobody wants to hear about your New Year’s resolutions. And with our new menu shortcuts nobody will have to (becaus… https://t.co/5IDtCbRJeS</div> — Chipotle (@Chipotle)<a href="https://twitter.com/ChipotleTweets/statuses/1080463739445563392">1546437604.0</a></blockquote></div><p></p><p><span class="xn-person">Chipotle's chief marketing officer Chris Brandt said of the change:</span></p><blockquote>"Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness. We've watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals."</blockquote><p>However, some remain skeptical, especially after <a href="https://www.cbsnews.com/news/chipotle-mexican-grill-rides-out-another-food-related-illness-scare/">an onslaught of food related illnesses</a> the chain grappled with in 2018.</p><p></p><div id="d30af" class="rm-shortcode" data-rm-shortcode-id="DC7FIC1574875105"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080481954187935744" data-partner="rebelmouse"><div style="margin:1em 0">@CNN Is the E. coli extra?</div> — Max Power (@Max Power)<a href="https://twitter.com/Max_Power10/statuses/1080481954187935744">1546441946.0</a></blockquote></div><p></p><p></p><div id="f2271" class="rm-shortcode" data-rm-shortcode-id="EW33BZ1574875105"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080479052459319296" data-partner="rebelmouse"><div style="margin:1em 0">@CNN Is the lifestyle Bowl salmonella free unlike their other offerings?</div> — Rhu Rhu (@Rhu Rhu)<a href="https://twitter.com/wes12090568/statuses/1080479052459319296">1546441255.0</a></blockquote></div><p></p><p></p><div id="5b3ec" class="rm-shortcode" data-rm-shortcode-id="KXT9OW1574875105"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080485375271993344" data-partner="rebelmouse"><div style="margin:1em 0">@CNN Salmonella a lifestyle now?? 😉</div> — Steve (@Steve)<a href="https://twitter.com/Drthvdr37/statuses/1080485375271993344">1546442762.0</a></blockquote></div><p></p><p></p><div id="841a5" class="rm-shortcode" data-rm-shortcode-id="69IUKN1574875105"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080479585064677379" data-partner="rebelmouse"><div style="margin:1em 0">@CNN e. coli salad, yum!</div> — muddavugger (@muddavugger)<a href="https://twitter.com/muddavugger1/statuses/1080479585064677379">1546441382.0</a></blockquote></div><p></p><p></p><div id="18829" class="rm-shortcode" data-rm-shortcode-id="X4A5K21574875105"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080519359460765696" data-partner="rebelmouse"><div style="margin:1em 0">@CNN How soon before those get contaminated.</div> — Michael Dayne (@Michael Dayne)<a href="https://twitter.com/MDayne/statuses/1080519359460765696">1546450865.0</a></blockquote></div><p></p><p>However, not all reactions were negative.</p><p>Some thought it represented a positive change that fall in line with the goals shared by many Americans at the start of the year.</p><p></p><div id="dcedf" class="rm-shortcode" data-rm-shortcode-id="785UHC1574875106"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080528936122101761" data-partner="rebelmouse"><div style="margin:1em 0">@CNN I have to say, this is very smart. I’m 100% positive is going to be a success. More restaurants should do this. It’s not hard.</div> — Rain (@Rain)<a href="https://twitter.com/Astharteea/statuses/1080528936122101761">1546453148.0</a></blockquote></div><p></p><p></p><div id="89b93" class="rm-shortcode" data-rm-shortcode-id="V5Q8KC1574875106"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080482000073641985" data-partner="rebelmouse"><div style="margin:1em 0">@CNN @BobAngelini @alexbianchi15 just in time for the #JanuaryWhole30!</div> — Toni Angelini Nagle (@Toni Angelini Nagle)<a href="https://twitter.com/AngeliniToni/statuses/1080482000073641985">1546441957.0</a></blockquote></div><p></p><p></p><p></p><div id="99d42" class="rm-shortcode" data-rm-shortcode-id="VKCCK41574875106"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080512961112952835" data-partner="rebelmouse"><div style="margin:1em 0">@ChipotleTweets Fantastic! You’re close to my work, so I’ll be eating there on the reg! #ketobowl</div> — Tami (@Tami)<a href="https://twitter.com/tamaradwalker/statuses/1080512961112952835">1546449339.0</a></blockquote></div><p></p><p></p><div id="ead7f" class="rm-shortcode" data-rm-shortcode-id="R60SC81574875106"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080888944731017222" data-partner="rebelmouse"><div style="margin:1em 0">Y’all. Chipotle has #whole30 approved salad bowls AND they deliver!!! I may have just died and gone to heaven!… https://t.co/M8xHksk17v</div> — Tiffany McMillian (@Tiffany McMillian)<a href="https://twitter.com/TiffanyMac1207/statuses/1080888944731017222">1546538981.0</a></blockquote></div><p></p><p></p><div id="74c7a" class="rm-shortcode" data-rm-shortcode-id="JAJYF51574875106"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080689833067073537" data-partner="rebelmouse"><div style="margin:1em 0">@ChipotleTweets This is the best! Thanks Chipotle! Hopefully other restaurants follow in your footsteps.</div> — Amanda Arnason (@Amanda Arnason)<a href="https://twitter.com/mandaisbananas/statuses/1080689833067073537">1546491509.0</a></blockquote></div><p></p><p>While the support remains strong, many still have questions which Chipotle is scrambling to answer.</p><p><div data-conversation-spotlight=""></div></p><p></p><div id="53047" class="rm-shortcode" data-rm-shortcode-id="37FTQR1574875106"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080640458978742272" data-partner="rebelmouse"><div style="margin:1em 0">@dmm3783 We are happy to answer any questions you have concerning our Lifestyle bowls. Please contact us here:… https://t.co/WZpyWm9K6s</div> — Chipotle (@Chipotle)<a href="https://twitter.com/ChipotleTweets/statuses/1080640458978742272">1546479737.0</a></blockquote></div><p></p><p></p><div id="11700" class="rm-shortcode" data-rm-shortcode-id="KOXG2C1574875106"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080553131929464832" data-partner="rebelmouse"><div style="margin:1em 0">@harpdepartment The oils vary on the ingredient, but you can find a full list here https://t.co/dxvp84QOVY. -Cara</div> — Chipotle (@Chipotle)<a href="https://twitter.com/ChipotleTweets/statuses/1080553131929464832">1546458917.0</a></blockquote></div><p></p><p></p><div id="7a43e" class="rm-shortcode" data-rm-shortcode-id="5UE1TK1574875106"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080504264659795975" data-partner="rebelmouse"><div style="margin:1em 0">@MoronWithAnA That's right. We're cooking them with non-GMO sunflower oil. -Cara</div> — Chipotle (@Chipotle)<a href="https://twitter.com/ChipotleTweets/statuses/1080504264659795975">1546447266.0</a></blockquote></div><p></p><p></p><div id="81c39" class="rm-shortcode" data-rm-shortcode-id="UA7BH51574875107"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1080668758992130054" data-partner="rebelmouse"><div style="margin:1em 0">@getperfekt The ingredients in each Lifestyle bowl are complaint. You can see the ingredients here: https://t.co/q44ChgpPbz. -Ty</div> — Chipotle (@Chipotle)<a href="https://twitter.com/ChipotleTweets/statuses/1080668758992130054">1546486484.0</a></blockquote></div><p></p><p>It's unclear at this time whether the lifestyle bowls will be ongoing or if—<a href="https://twitter.com/ChipotleTweets/status/1080668758992130054">like 80 percent of New Year's resolutions</a>—they'll only be around before the end of February.</p>
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