New Year's is all about spending time with your friends, family, and thinking about how you can be a better person. Who am I kidding? It's about pretending to be better for a day or so, and then going back to your old ways and focus on New Years resolution memes instead of actually doing work.
As many Americans begin signing up for gym memberships, joining dating apps, or more adequately monitoring their budgets, Chipotle Mexican Grill is looking to capitalize on New Year's resolutions while 2019 still remains new.
The restaurant announced a launch of "Lifestyle Bowls" targeted toward the most common diet changes undertaken with the start of a new year. The bowls are available for online ordering only and include meals geared toward Paleo, Keto, Whole30, and increased protein diets.