myron ebbell

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TELLURIDE, CO - JULY 7, 2014: A Patagonia store is among the several shops catering to outdoor enthusiasts in Telluride, Colorado. (Photo by Robert Alexander/Getty Images)

Patagonia, the high-end outdoor apparel and gear retailer, generated a "record-breaking" $10 million in Black Friday sales––five times the amount it had initially projected––and has announced it will donate every cent of those profits to nonprofits focused on protecting and saving the environment.

In a statement, the company thanked its customers for showing "enormous love" for what they took to calling a "fundraiser for the earth" and said all Black Friday profits will benefit hundreds of "underfunded and under the radar" grassroots environmental organizations around the globe “working on the front lines to protect our air, water and soil for future generations.” (Patagonia did not specify which groups will receive the money, but has a list of groups which have previously received grants from the company on its website.)

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