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Levi's Announced It's Taking a Stand Against Gun Violence, and the NRA Just Responded

Blue jean manufacturer Levi Strauss & Co. has announced it will launch a new three-tiered initiative to benefit groups working to prevent gun violence.

The first: Levi Strauss will donate more than $1 million over the next four years to groups and youth activists working to end gun violence, establishing the Safer Tomorrow Fund.

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