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Ruby chocolate brightens the room up alongside its fellow chocolate brethren. (Courtesy Barry Callebaut)

For the last 80 years chocolate lovers had three options: dark, milk, and white. But thanks to Swiss chocolatier Barry Callebout there is a fourth choice: ruby.

Described as "an intense sensorial delight" and "a tension between berry-fruitiness and luscious smoothness", it's distinctive natural pink color is turning heads and raising questions.

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