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The term "Streisand effect" was coined in 2003 when the entertainment icon Barbra Streisand sued a photographer for taking an aerial photo of her home. The photo was one of 12,000 in the collection, and hardly anyone would have seen it had the publicity from the $50 million lawsuit not magnified it.

Hence, the Streisand effect describes when the attempt to hide something only ends up publicizing it more.

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