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 Machines are often thought to be above reproach when it comes to bias of any kind. They don't have the same social hangups that encumber humans.

But is that actually true?

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Christoph Dernbach/picture alliance via Getty Images

Facial recognition software is becoming more and more ubiquitous, stoking concerns of privacy and permission among Americans across the country.

Now, the technology might be on the shelves in grocery stores. Unlike commonplace surveillance cameras, the coin-size lenses can detect age, gender, and possibly even one's mood in order to produce targeted ads on screens for each potential customer in real time.

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