Dior and Johnny Depp Face Backlash After New Native American-Themed 'Sauvage' Campaign Is Called Out For Racism
As early as 2015, Dior began floating ads featuring vaguely Native American themes and Johnny Depp, who has been the face of Dior parfum line Sauvage—savage in English—for several years. The new campaigns featured Depp in a decidedly less polished tuxedo-clad international playboy look and more Native American imagery.
At the time, Dior and Depp received backlash over hinting at a connection between Native Americans and a product called sauvage. The line itself has been part of Dior Parfum since 1966 without any Native American connection.