Almost immediately after Trump’s election in November 2016, residents of many Trump properties began clamoring to have the Trump name removed from the buildings. Hundreds of residents signed a “Dump the Trump Name” petition, citing Trump’s “appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance [and] his outright lying.”
In addition to the numerous PR disasters within the world of politics, several major corporations found themselves in hot water following their own instances of branded disaster. 2017 reached a fever pitch in terms of cultural appropriation and societal insensitivity.
Numerous corporate entities have publicly denounced President Trump’s executive order banning refugees and others from certain Muslim-majority countries from entering the United States. Some companies have issued statements via social media, donated to the ACLU, or offered various forms of support to those affected, among other actions.