Trump Just Called for a Boycott of Goodyear Tires Claiming They 'BAN MAGA HATS' and Goodyear Just Responded
A significant portion of messaging from President Donald Trump's 2020 platform is devoted to decrying so-called "cancel culture," the phenomenon in which private citizens disavow and boycott the work of private companies or fellow citizens whose ideals they find harmful.
As the American death toll from the pandemic exceeded 170 thousand, Trump contributed to this phenomenon himself.
The President fired off a tweet calling for all of his supporters to boycott Goodyear tires.
Don't buy GOODYEAR TIRES - They announced a BAN ON MAGA HATS. Get better tires for far less! (This is what the Radical Left Democrats do. Two can play the same game, and we have to start playing it now!).
— Donald J. Trump (@realDonaldTrump) August 19, 2020
The President claimed that the company's policy enforced a "BAN ON MAGA HATS," which he asserted after conservative television network Fox News covered the supposed policy.
In which the president of the United States calls for a boycott of Goodyear tires, apparently in response to a Fox segment he was watching.
Left, Fox Business' Varney & Co., 10:23 a.m.
Right, Trump, 10:33 a.m. pic.twitter.com/lJg2DUPpxz
— Matthew Gertz (@MattGertz) August 19, 2020
The story on Fox displayed a Powerpoint slide purportedly from a Goodyear human resources training presentation in which apparel supporting Black Lives Matter and LGBTQ positions was deemed acceptable, while MAGA hats and Blue Lives Matter paraphernalia was not.
Melissa Monaco, a representative of Goodyear, told WIBW:
"Goodyear is committed to fostering an inclusive and respectful workplace where all of our associates can do their best in a spirit of teamwork. As part of this commitment, we do allow our associates to express their support on racial injustice and other equity issues but ask that they refrain from workplace expressions, verbal or otherwise, in support of political campaigning for any candidate or political party as well as other similar forms of advocacy that fall outside the scope of equity issues."
The company reiterated this at length in a tweet responding to the outcry.
Yesterday, Goodyear became the focus of a conversation that created some misconceptions about our policies and our company. Goodyear has always wholeheartedly supported both equality and law enforcement and will continue to do so. pic.twitter.com/oO6jUg2rTR
— Goodyear (@goodyear) August 19, 2020
The statement read in part:
"First, the visual in question was not created or distributed by Goodyear corporate, nor was it part of a diversity training class. To be clear on longstanding corporate policy, Goodyear has zero tolerance for any forms of harassment or discrimination. To enable a work environment, free of those, we ask that associates refrain from workplace expression in support of political campaigning for any candidate or political party, as well as similar forms of advocacy that fall outside the scope of racial justice and equity issues."
Goodyear went on to express that it supports both equality and law enforcement, while forbidding the expression of support for any political candidate—not just Trump.
The tweet was met with further outrage from conservatives.
Meanwhile, Trump's inciting tweet was met with befuddlement.
Some were confused about the President's participation in "cancel culture."
Is this cancel culture? Or is that just when it's Goya? https://t.co/grYqTzqbCy
— DJ Judd (@DJJudd) August 19, 2020
Republicans: Cancel culture is out of control
Also Republicans: https://t.co/11ariZ9hJm
— Nick Roberts (@Nick_Roberttss) August 19, 2020
Someone told me that cancel culture was a pernicious and terrible thing. https://t.co/D3aWPZVIye
— Rick Wilson (@TheRickWilson) August 19, 2020
Others pointed out that Goodyear is the only major American tire company left—and it's headquartered in the swing state of Ohio.
Goodyear's chief competitors are:
• Firestone/Bridgestone (Japan)
• Continental (Germany)
• Michelin (France)
• Pirelli (Italy)
So, you're saying, "Buy anything BUT American?"
— We Will Vote 🌊 (@whitepatrick) August 19, 2020
Trump: I'm going to bring back American manufacturing BIGGLY.
Also Trump: Don't buy from Goodyear, an American company headquartered in Ohio.
— Chip Franklin (@chipfranklin) August 19, 2020
Donald Trump hates it when you buy American.
That's why he's attacking Goodyear, the only major tire manufacturer here.
— Democratic Coalition (@TheDemCoalition) August 19, 2020
Not to mention, Goodyear tires are used by law enforcement—and on Trump's own security detail.
A shot from yesterday as POTUS approached “The Beast", equipped with @goodyear tires.
According to @LeftlaneNews,
“those gigantic, nearly bus-size Goodyear tires are Kevlar-reinforced run-flats capable of keeping The Beast on the road for quite some distance if needed." https://t.co/uHhHbAIJKM pic.twitter.com/qd13LI6pOp
— Weijia Jiang (@weijia) August 19, 2020
The president's official limousine — "the Beast" — runs on a set of @goodyear tires. https://t.co/JRlG1UE7TO pic.twitter.com/2HajBS9Szt
— Nicole Sganga (@NicoleSganga) August 19, 2020
The puncture resistant tires on the presidential limo are Goodyear's... 🤷🏾♂️ https://t.co/nmdBMttWA0 pic.twitter.com/RLauNKfQk3
— Darryl Forges (@Darryl_Forges) August 19, 2020
It's unclear yet if Trump will retire their usage.