Kanye West's latest album since the musician became a born again Christian already garnered attention after prompting Burger King to take a jab at Chick-fil-A. The album, titled Jesus is King, focuses on West's newfound religion.
It comes after an erratic period for the rapper once diagnosed with bipolar disorder—West later denied the diagnosis and need for treatment. West waved a MAGA hat claiming he redesigned it, made declarations about President Donald Trump and had a bizarre Oval Office visit.
This was followed by West disavowing some of his statements and saying he was used by right wing pundit Candace Owens and others. At the time, Trump drew criticism for exploiting someone who appeared mentally unstable.
But West has now embraced Christianity, eschewed profanity and condemned premarital sex. Unfortunately, despite this, the reviews are not great for Jesus is King.
Unless your last name is Trump.
While Rolling Stone, Pitchfork and other industry insiders panned the album, Donald Trump Jr. declared it "the epitome of fearless creativity and ‘dangerous, unapproved’ ideas."
Why Trump Jr. put quotes around words only he used to describe mainstream Christianity—dangerous and unapproved—was unclear. But many wondered if he was trying to get the band back together with false flattery.
Trump Jr. went on to declare:
"Kanye West is cracking the culture code."
Then, as with most things, tried to make it about himself and his father.
"Leftists always try to silence those who are speaking truth. They’re waging a war on our family and culture."
Kanye West is cracking the culture code. @kanyewest’s new album #JesusIsKing is the epitome of fearless creativity… https://t.co/FAGcAFYR5W— Donald Trump Jr. (@Donald Trump Jr.)1572310554.0
Leading up to the 2020 election, the Trump campaign will try to crack the African-American voter code that support from Candace Owens and Diamond & Silk have failed to do. But some suggest the attempts are little more than pandering.
And Trump Jr.'s Twitter post about the album does not appear to have worked.
@DonaldJTrumpJr @kanyewest The dangerous unapproved idea of Christianity in America, talk about ballsy! I had never… https://t.co/eaJ9G0VZ1v— Zachary Young (@Zachary Young)1572311068.0
@Zadeyo @DonaldJTrumpJr @kanyewest Think Kanye could write a book, maybe....I don't know....call it "Bible". And la… https://t.co/ygF4IHg7or— Aunt Granny a/k/a Kathy Schwab (@Aunt Granny a/k/a Kathy Schwab)1572372301.0
Others disagreed with the assessment.
@DonaldJTrumpJr @kanyewest lmao since when were ideas relating to Christianity ever considered "dangerous and unapp… https://t.co/2mEMyIAegH— katie (@katie)1572346727.0
@dbschoemer @kanyewest It is an unequivocally terrible album. It listens like a cheesy off-broadway musical about… https://t.co/Z8W0aLjuBU— The Hoarse Whisperer (@The Hoarse Whisperer)1572376487.0
Some felt the endorsement only proved the album had quality issues.
@DonaldJTrumpJr @IvanRapoport @kanyewest After don Jr. Has to go to bat for you https://t.co/ddUrEgWxOa— Mathew Leathers (@Mathew Leathers)1572314679.0
@DonaldJTrumpJr @kanyewest Lmaoooo I gonna use this to roast everyone I know who tried to pretend this was a good album.— Christian Billionaire Genius Josh Deleuze 🏴🚩 (@Christian Billionaire Genius Josh Deleuze 🏴🚩)1572363355.0
@LeathersMathew @DonaldJTrumpJr @IvanRapoport @kanyewest #TrumpCrimeFamily https://t.co/5DywKKAMF8— J.A.M. III (@J.A.M. III)1572316581.0
Others had difficulty believing Trump Jr. was a big fan.
@DonaldJTrumpJr @kanyewest You thought his name was Conway up until a month ago— Justin🦈Boldaji بلداجي (@Justin🦈Boldaji بلداجي)1572318760.0
@DonaldJTrumpJr @kanyewest Q: “Which is your favorite track?” Don Jr.: https://t.co/eH2pd0gFOy— Santa Claus, CEO (@Santa Claus, CEO)1572319316.0
Early sales projections for the album are on par with West's previous work. But if sales dip, perhaps Trump Jr. can put in a good word with Vice President Mike Pence, Betsy DeVos and other Evangelical members of the Trump administration.
The album review probably will not attract votes for his father, but it could bring a whole new audience to Kanye West.
Bro Kanye finna turn me back to a Christian #JesusIsKing https://t.co/PffV3X6CAl— Daniel (@Daniel)1572020962.0