How often do you think about data? Many of us consider it only when our mobile plans inform us we are nearing, or have exceeded, our monthly data usage limit. But data is always there, and it has to be stored somewhere.
The team behind Microsoft’s Project Natick proposes we move our data beneath us, under the sea. Its website suggests: “50% of us live near the coast. Why doesn’t our data?”
Every link we click, photo we upload, Amazon page we browse, GIF we share, and word we publish must sit somewhere, permanently. Even if you never scroll down your Facebook page to see what you wrote three years ago, it remains stored in a data center, for posterity.
Information on the Internet is stored on servers in massive data farms around the world. These farms take up acres upon acres of land, and are filled with rows of loud, chugging machines that store data, and serve it as quickly as possible when requested.
The Internet, its user base, and the data created by its users continue to grow. In turn, the physical footprint of data centers must grow to accommodate additional servers. As competing web service companies such as Google and Amazon buy more land to house data
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