This is not the first time Goop — and, by extension, Paltrow — has been embroiled in controversy over questionable health claims. The enema-kit recommendation comes just a year after Goop suggested women could experience “increased vaginal muscle tone, hormonal balance, and feminine energy in general” by placing a $66, golf-ball-sized jade egg inside their vaginas.
And there are some patently stupid things being harped as “wellness” (looking at you Gwyneth Paltrow and your jade vagina egg nonsense [which also gets into a weird line about women’s health and bodies for themselves and not for others])
— Kathy (@kilohertzz) December 15, 2017
“…It is the biggest load of garbage I have read on your site since vaginal steaming,” Dr. Gunter wrote in a 2017 open letter to Paltrow. “Pelvic floor exercises can help with incontinence and even give stronger orgasms for some women, but they cannot change hormones. As for female energy? I’m a gynecologist and I don’t know what that is!?”
Even the staid National Aeronautics and Space Administration (NASA) has taken umbrage with a Goop product: A “biofrequency healing sticker” touted by Paltrow in the summer of 2017 as a way to “optimize brain and body function, and increase the body’s natural ability to heal itself.” The material was even claimed to be the “same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear.”
“Wow. What a load of BS this is,” remarked Mark Shelhamer, former chief scientist in NASA’s human research division, when shown the claims by tech site Gizmodo. “Not only is the whole premise like snake oil, the logic doesn’t even hold up. If they promote healing, why do they leave marks on the skin when they are removed?”
Goop responded that it would amend its website’s statements on the sticker:
“We constantly strive to improve our site for our readers, and are continuing to improve our processes for evaluating the products and companies featured. Based on the statement from NASA, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.”
As of publication, the stickers, along with the coffee enema kit and jade egg, are still available on Goop.com.