WATCH: Steve Schmidt Says David Hogg Is Fearless: ‘This Kid’s Not Scared’

By Thursday afternoon, 3 of the main advertisers cited in the call for a boycott—Nutrish, TripAdvisor and Wayfair—made the decision to end their relationship with Laura Ingraham.

Jane Carpenter, Wayfair’s head of public relations, told CNBC in a statement:

“As a company, we support open dialogue and debate on issues.”

However, the decision of an adult to personally criticize a high school student who has lost his classmates in an unspeakable tragedy is not consistent with our values. We do not plan to continue advertising on this particular program.”

After being dropped by several advertisers and under fear of losing even more, Ingraham chose to offer an apology “in the spirit of Holy Week.”

In the Deadline White House segment, Wallace and Schmidt both remarked that after years of Ingraham saying hateful and damaging things against members of both the Democratic and Republican parties, the 54 year old never once apologized. 17 year old David Hogg achieved the near impossible from “right-wing radio’s High Priestess of Hate.”

However Hogg responded that an apology designed to save revenue was insufficient. Instead he urged Ingraham to change her and Fox News’ ways. On Twitter, he posted,

I 100% agree an apology in an effort just to save your advertisers is not enough. I will only accept your apology only if you denounce the way your network has treated my friends and I in this fight. It’s time to love thy neighbor, not mudsling at children.”

As of Friday morning, at least 8 advertisers confirmed they were severing ties with Laura Ingraham, once dubbed “Right-Wing Radio’s High Priestess of Hate.”

In his interview on MSNBC, Schmidt also called out Fox News for becoming a “right-wing propaganda machine.”

It exists in an alternate reality. It spews forth daily a toxin into the American body politic. It purposefully monetizes division in the country. So when you see Fox News hosts routinely now calling for (top official firings and abuse of the Rule of Law and)…the use of completely crazy alternate reality conspiracy theories as justification for all of it, we’ve never seen in any of our lifetimes an American television ostensibly news network do something like that.”

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