Uber is going under.
Down under—to Australia’s Great Barrier Reef.
The popular ride sharing app is launching a submarine, called ScUber, in partnership with Tourism Queensland. Travelers in certain parts of Queensland can book a trip for an up-close look at the famous Great Barrier Reef through the Uber app, just like the company’s more traditional auto rides.
Take a look at the demonstration below.
Predictably, it’s going to cost a lot more than your average trip downtown: around $1000 per person.
Nevertheless, people are pretty excited.
— Pia (@piamuehlenbeck) May 23, 2019
Finally a way to bypass the L train.
— Gene (@BusinessTimeWeb) May 23, 2019
— Archie Hunt (@HuntArchie) May 23, 2019
Others remain skeptical.
“What could we do that’s the complete opposite of fast, easy, convenient transportation?”
— MaTT FLaMMaBLe (@MaTTFLaMMaBLe) May 23, 2019
I wouldn’t ride that 💩
— Natalie (@Natalie42042571) May 23, 2019
Such a bargain. Said no one ever.
— bluesgirl (@dotkennedy2) May 23, 2019
If you want to take the submarine for a test drive without forking over the dough, Uber and Tourism Queensland have launched a global sweepstakes that you can enter until June 18th.
Sea you soon.