Tucker Carlson, conservative host of Fox News' Tucker Carlson Tonight, is feeling the backlash as advertisers pull from his show in the wake of his claim that migrants makes our country “dirtier.”
During a segment in which he argued that allowing unskilled immigrants into the U.S. is bad for the economy, Carlson said “[...]our leaders demand that you shut up and accept it. We have a moral obligation to admit the world’s poor, they tell us, even if it makes our own country poorer and dirtier and more divided.”
.@expedia, as a company that joined the lawsuit against the immigration ban, it seems like you’d take issue with Tu… https://t.co/SNhJgkVIof— Sleeping Giants (@Sleeping Giants)1544889835.0
Advertisers began to listen. On Friday morning, Pacific Life tweeted the following:
A message from Pacific Life: https://t.co/bDq9hzia53— Pacific Life (@Pacific Life)1544816857.0
Carlson heeded the warning.
By that night, he was attempting to walk back the comments, saying:
“I like immigration. I like immigrants. I give every person in the caravan the benefit of the doubt. I think most really do want to come here for a better life.”
But it doesn't look like it was enough. On Monday, the job search program Indeed announced it was not advertising with Carlson.
@maxxerdog Hi, Diane Indeed is not currently advertising on Tucker Carlson Tonight and has no plans to advertise on… https://t.co/TWZnBL1Ln2— Indeed (@Indeed)1545070110.0
Twitter users weren't buying Carlson's clarification either.
New Headline: Tucker Carlson wants advertisers to know he wants their money, and he is willing to lie for a few sec… https://t.co/9SprYeEOUI— Gregory B. Hutchins (@Gregory B. Hutchins)1545077746.0
@washingtonpost NO! He’s scared to lose their ads and his show.— Eman58 (@Eman58)1545077943.0
@washingtonpost Hmm too late-— Vinny502 (@Vinny502)1545075034.0
@washingtonpost When an extremist news station starts to lose revenue and sponsors, then decency & common sense see… https://t.co/r6Ao4P33nf— Norman Dong (@Norman Dong)1545076309.0
It didn't stop Twitter's calls for advertisers to cease their partnerships with Carlson either.
Tweets poured in asking other advertisers to follow Pacific Life's lead and stop advertising on Carlson's show, calling out companies like Pfizer, Indeed.com, and Nerd Wallet, to name a few.
Hey @pfizer - what does it say about your company and your moral positions if you advertise on @tuckercarlson’s sho… https://t.co/3uSB88iA1E— Judd Apatow (@Judd Apatow)1544918303.0
Carlson's comments on immigrants are despicable. @sarahwaffle , as Head of Comms of @Expedia , a company who promot… https://t.co/nmHWmKV8Q6— South Shore Women in Action (@South Shore Women in Action)1545069589.0
How are there still advertisers who embrace Tucker Carlson’s white power hour? https://t.co/T4cQRBpeYD— Molly Jong-Fast (@Molly Jong-Fast)1544901633.0
All companies that have any sense of decency should immediately disavow @tuckercarlson’s racism and bigotry and pul… https://t.co/yWGXIB6IPk— Michael Avenatti (@Michael Avenatti)1544823868.0
Ed Krassenstein of HillReporter compiled a list of Twitter handles for companies that advertise on the Tucker Carlson show. "For those of you looking to boycott or contact the companies still advertising on Tucker Carlson's show, Here's a List of his Advertisers. In this thread you will also find their Twitter handles. Feel free to share."
@EdKrassen Here ya go, Ed...I helped. https://t.co/ADY8hJZn6U— Mrs. Engineer (KC) 🏳️🌈🎃 (@Mrs. Engineer (KC) 🏳️🌈🎃)1545061497.0
@EdKrassen @Expedia @krassenstein @TuckerCarlson @FoxNews This is the way to do it: Right in the money-bags!— S.M. Nolan (@S.M. Nolan)1545080970.0
Carlson has a reason to be afraid: backlash from viewers over bigoted, racist, and intolerant remarks has caused advertisers to ditch shows like those hosted by Laura Ingraham, Glenn Beck, and Bill O'Reilly.
Fox News had this to say about the Carlson issue: "It is a shame that left-wing advocacy groups, under the guise of being supposed 'media watchdogs' weaponize social media against companies in an effort to stifle free speech. We continue to stand by and work with our advertisers through these unfortunate and unnecessary distractions."