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Trump's Campaign Posted Three Different Facebook Ads, Each Featuring a Different Trump Kid, For the Most Hilarious Reason

Theo Wargo/Getty Images for NYFW: The Shows // Karwai Tang/WireImage via Getty Images // Cheriss May/NurPhoto via Getty Images

Few have shown more unquestioning loyalty to their father than the children of President Donald Trump. Most visibly, these are Donald Trump Jr., Ivanka Trump, and Eric Trump. They stump for him at rallies, handle his businesses, and—most startlingly—meet with world leaders in his stead on occasion.

Now, the president appears to be using his children to maximize one of his other loves: money.


Judd Legum, writer of the Popular Information newsletter explained that Trump is A/B testing his adult kids.

In other words, the Trump campaign is running three ads with the same copy, but a different picture for each.

One of Ivanka...

One of Don Jr...

And even one of Eric.

This isn't because the Trump campaign values each of its leader's children equally. In fact, it's quite the opposite. It's to see which ad makes the most money and, in turn, to determine which of Trump's spawn is the most valuable.

People weren't exactly surprised.

Some thought "A/B testing" wasn't an accurate term.

And while we don't know who will end up making their dad the most money, people have a good idea of who will finish in third place.

Maybe next time, Eric.