Few have shown more unquestioning loyalty to their father than the children of President Donald Trump. Most visibly, these are Donald Trump Jr., Ivanka Trump, and Eric Trump. They stump for him at rallies, handle his businesses, and—most startlingly—meet with world leaders in his stead on occasion.
Now, the president appears to be using his children to maximize one of his other loves: money.
Judd Legum, writer of the Popular Information newsletter explained that Trump is A/B testing his adult kids.
Trump is A/B testing his adult children (except Tiffany) https://t.co/vMti8sehPl— Judd Legum (@Judd Legum) 1561654490.0
In other words, the Trump campaign is running three ads with the same copy, but a different picture for each.
One of Ivanka...
One of Don Jr...
And even one of Eric.
This isn't because the Trump campaign values each of its leader's children equally. In fact, it's quite the opposite. It's to see which ad makes the most money and, in turn, to determine which of Trump's spawn is the most valuable.
People weren't exactly surprised.
@JuddLegum Oh, puh-lease....if those three were your offspring, wouldn't you want to know which one was the earner?— Jane Boon, Ph.D. (@Jane Boon, Ph.D.) 1561655470.0
@JuddLegum This is hilarious— Edison Lee (@Edison Lee) 1561657054.0
@JuddLegum A lot more thought went into the one with Ivanka.— Solid Gold Robot (@Solid Gold Robot) 1561655973.0
@JuddLegum It's remarkable how little they've actually accomplished.— Joe (@Joe) 1561654552.0
Some thought "A/B testing" wasn't an accurate term.
@JuddLegum All of them are Cs— MagnusB (@MagnusB) 1561654831.0
@JuddLegum More like Y - Z testing....— Slugtales! (@Slugtales!) 1561658470.0
@JuddLegum A B C testing ...but I chose D....none of the above— Bill (@Bill) 1561657621.0
@JuddLegum @onlxn In this case I think it’s fair to call it F/F/F testing.— Don Becomes a Runt (@Don Becomes a Runt) 1561665145.0
And while we don't know who will end up making their dad the most money, people have a good idea of who will finish in third place.
@JuddLegum Poor Eric.— Beth Ringwald Carnes (@Beth Ringwald Carnes) 1561654662.0
@JuddLegum Sorry Eric.— Non-Essential Consultants, LLC (@Non-Essential Consultants, LLC) 1561655577.0
If you know anything about how digital advertising works, this is extraordinary. Trump will soon have metrics on w… https://t.co/4fyg4fZFpr— Dan Lavoie (@Dan Lavoie) 1561654608.0
Maybe next time, Eric.