From a star-studded selfie to a kid who just wants some nuggets, Twitter users have often mobilized to magnify content, creating some of pop culture's most notable moments.
While those have previously held the records for most retweets ever, they've just been dethroned by Japanese billionaire Yusaku Maezawa, founder of the clothing company Zozotown and a soon-to-be passenger to the moon via Spacex's space tourism initiative. With the incentive Maezawa is offering, it's easy to see why his tweet went viral.
ZOZOTOWN新春セールが史上最速で取扱高100億円を先ほど突破!!日頃の感謝を込め、僕個人から100名様に100万円【総額1億円のお年玉】を現金でプレゼントします。応募方法は、僕をフォローいただいた上、このツイートをRTするだ… https://t.co/HFkIe8t8xv— Yusaku Maezawa (MZ) 前澤友作 (@Yusaku Maezawa (MZ) 前澤友作) 1546695308.0
The tweet features a Japanese New Year's card and translates to:
"Zozotown's Spring Sale is the fastest in history and topped 10 billion yen!! As a daily appreciation, I will give 100 million yen (total of gifts million yen) in cash. The only way to apply is to follow me and RT this tweet. The reception is up to 1/7. I will direct DM from me to the winner!"
The sum of 100 million Yen converts to nearly one million dollars. Spread over 100 people, the amount distributes to about 9.2 thousand dollars. As a result, the tweet has been retweeted over five million times—over a million more than the previous recordholder.
With such a decent chunk of change, many are eager to get in on the action.
@ABC I need some money— Deborah gross (@Deborah gross) 1546870879.0
@ABC I could use some for a poor man's auto 🚗— Fred Strombaugh (@Fred Strombaugh) 1546871001.0
@yousuck2020 Waiting for your dm sir— Follow Help (@Follow Help) 1546878793.0
@yousuck2020 I wish I will be selected— Izak's Somto (@Izak's Somto) 1546879031.0
This tweet is just the latest feat of Maezawa's to captivate the world.
He'll soon be captivating space as well.
Earlier this year, Spacex founder Elon Musk revealed that Maezawa will be the first private passenger to take a trip around the moon.
For his part, Maezawa plans to take artists along for the ride in an effort to capture the moment from various creative perspectives.
A website for the project—entitled #dearmoon—went live shortly after the announcement, with a stunning description:
"A painter, musician, film director, fashion designer...
Some of Earth's greatest talents will board a spacecraft
and be inspired in a way they have never been before."
He's often discussed the preparations and whom to take. He hopes to make the journey as soon as 2023.
Do I need passport to go to the moon @elonmusk ?? #dearMoon— Yusaku Maezawa (MZ) 前澤友作 (@Yusaku Maezawa (MZ) 前澤友作) 1539423435.0
How can I meet Banksy who self-shredded painting @Sothebys ? #dearMoon— Yusaku Maezawa (MZ) 前澤友作 (@Yusaku Maezawa (MZ) 前澤友作) 1538929951.0
Others are eager to see it take off.
@elonmusk Hey @elonmusk, when we expecting a full scale mock up/training simulator for the BFR? Is a mock mars base… https://t.co/89rUODQ1x1— Erik (@Erik) 1546703421.0
How can sign up to travel to Mars 2020 @elonmusk @SpaceX https://t.co/xrwjSAvDsT— yvedas (@yvedas) 1546706925.0
We'll be watching the skies.