As the United States continues to do nothing against an epidemic of mass shootings, gun reform group Sandy Hook Promise has released a public service announcement framed as a back to school ad that captures a horrific reality faced by American students every day: school shootings.
You can watch the heartbreaking PSA below, but the depiction of gun violence may be disturbing for some viewers.
Survive the school year with these must-have #BackToSchool essentials. https://t.co/9KgxAQ0KGz
This PSA contains graphic content related to school shootings & may be upsetting to some viewers. If you feel this subject matter may be difficult for you, you may choose not to watch. pic.twitter.com/5ijYMtXRTy
— Sandy Hook Promise (@sandyhook) September 18, 2019
At first, the video is indiscernible from a typical back-to-school ad, beginning with what a return to education should feel like for children: bright and full of promise.
Things soon take a dark turn as students go from recommending colorful binders for their help with staying organized to recommending sneakers for running from shooters, a sock as a tourniquet for bullet wounds, and—most heartbreakingly—a new phone to tell a parent ‘I love you’ one final time.
People had visceral reactions to the powerful piece.
I genuinely- and I am not exaggerating – almost just threw up in the final scene of this.
My God, why don’t we fix this https://t.co/NqENpusyGv
— Jessica Shortall (@jessicashortall) September 18, 2019
This is the most powerful video I have ever seen. Chills through my body and tears in my eyes. Wow.
Proud to be in this fight alongside everyone at Sandy Hook Promise. You all do such important work. Thank you for this.
— marcel (@MarcelMcClinton) September 18, 2019
Powerful and absolutely devastating.
— Nicole (@NoNameGirl8686) September 18, 2019
Jesus Christ! I'm Scottish. We've had one school mass shooting, 23 years ago. 16 5 &6 yr olds were killed, along with their teacher. As a result private ownership of handguns was banned. It was that simple. That this film is necessary disgusts me.
— Jacquie Hahn (@shroommuse) September 18, 2019
This is real. This is so sad. This is sickening. America is a very sick place. I hope it can get better.
— Cliff (@hotexbuns) September 18, 2019
The majority-Democratic House of Representatives passed a sweeping gun reform bill in February. Senate Majority Leader Mitch McConnell (R-KY) refuses to bring it to the Senate floor for a vote.
Learn more about what you can do to help prevent school shootings here.
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