“Older voters are a key target for Trump because they abandoned Republicans in droves in the 2018 midterms,” Legum noted on his blog, Popular Information. “Trump won older voters by about 10 points in the 2016 election. In 2018, voters over 65 supported Republicans by just a two-point margin.”
Legum, like many of his Twitter followers, criticized Facebook for not upholding its community standards.
“While we know about this activity because Facebook has made political ads publicly available,” he wrote, “the company does not appear to be doing anything to prevent deceptive ads from appearing in the first place.”
The frustration is real.
On Tuesday, Axios reported that the Trump campaign has been disproportionately targeting seniors on social media.
“The Trump campaign is spending nearly half (44%) of its Facebook ad budget to target users who are over 65 years old,” Axios noted, “as opposed to Democratic candidates who are only spending 27% of their budget on that demographic, according to data given to Axios exclusively from Bully Pulpit Interactive.”
Ben Coffey Clark, a partner at the Bully Pulpit Interactive said that “Trump is making a huge play to hold an advantage he had in 2016 with older white voters. This follows the public statements from the campaign manager that they plan to target and reach all of their voters online, not just cultivate small-dollar donors.”
Most senior citizens depend on limited fixed incomes and cannot afford to be swindled by Trump and his team’s predatory practices.
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This should be interesting.
Welp, that backfired.