Millennials are murderers.
However, this time, they can take the credit.
The Chicago Tribune is reporting that millennials are the biggest buyers of paper greeting cards, an industry that—after decades of slumping sales with the advent of the digital age—is again enjoying stable profits, selling over six billion physical cards per year.
Though the digital age may have been a factor of its sales slump, the use of websites and apps by millennials in preparing paper cards for print has played a part in their resurgence. Many millennials have opted to use these sites to create original designs for print.
Some experts think that another factor of the comeback of holiday cards is a response to the digital age as well, rebelling against ubiquitous Facebook invites and E-cards with tangible displays of gratitude and well-wishes.
Some millennials chimed in to validate the findings.
I personally am a huge fan of snail mail, send me all the holiday cards and regular cards, too. https://t.co/EVAcygxFju
— Olivia Paschal (@oliviacpaschal) December 19, 2018
— Danielle E. Alvarez (@danielleabroad) December 22, 2018
Clearly I should be sending more holiday cards so that the Millennials in my life will send them to me… https://t.co/LMmU7lW6lN
— Naomi Kritzer (@NaomiKritzer) December 19, 2018
The article also settles some questions on Twitter as to whether or not millennials had killed greeting cards after all.
Just curious: are greeting cards another thing millennials don't buy?
— Solidarity with Meghan Murphy (@MissusQR) February 4, 2018
Do millennials send holiday cards?
— michael tee (@michaelteeDC) December 21, 2018
Have we started cataloguing reaction gifs like we catalogue greeting cards
ARE GIFS JUST GREETING CARDS FOR MILLENNIALS
— emily dogmom (@nasamuffin) April 15, 2018
At what age do millennials stop texting each other happy birthday and start mailing physical cards?
— Holly Jefferis (@HollyJ77) August 22, 2017
Believe it or not, some people aren’t in the fold.