From sitcoms to sodas, nostalgia has become a safe bet over recent years. Now, Lenovo and Verizon are betting on it by with a rerelease of a flip phone that was all the rage in the early 2000's: The Motorola Razr.
The phone was once one of the most coveted models on the market, but became practically obsolete amidst the growing ubiquity of smart phones.
This latest version—known as the RazrV4—will be heavily updated, sharing many of the same features as the industry's most popular smart phones. The biggest change? there will no longer be buttons on the bottom half of the model's interior, but one continuous, foldable screen.
Motorola RAZR V4 Introduction, the Foldable Smartphone is here,The Legend Reborn!! https://t.co/pzw7RrFrhQ I like… https://t.co/7SBXcJ3dWA— ☆ Clay Russell (@☆ Clay Russell)1520934526.0
But also similar to smart phones, the RazrV4 will cost a pretty penny: $1500. Lenovo and Verizon would need consumers' for nostalgia to overpower the constraints of their wallets.
For some, the price is a nonstarter.
@WSJ iPhoneX is not expensive enough?— Sule Ozev (@Sule Ozev)1547647411.0
@verge Ain't no way in hell I'm gon a pay $1,500 for a damn flip phone.— Austin Hord (@Austin Hord)1547691536.0
@verge no one in the right mind is gonna pay $1500 for a folding smart phone— Yuri Howard (@Yuri Howard)1547694171.0
@Complex They smoking some good shit I need it 💀— 👑🐍🚀JesusShuttlesShirt (@👑🐍🚀JesusShuttlesShirt)1547737096.0
@verge FIFTEEN HUNDRED BUCKS. You're just greedy @MotorolaUS— W. G. (@W. G.)1547693290.0
@Gizmodo So the Apple financial report after the $1000 iPhone X didn't convince them a $1500 phone was a bad idea?— JediFredi (@JediFredi)1547663197.0
But not all hope is lost.
For some, the feeling of a flip phone in the hand might be worth the price.
@mashable My dramatic 10 year old self pretending to hang up on people using this flip phone infront of the mirror is READY— Najoua 🕊 (@Najoua 🕊)1547746874.0
@swaysandusky @mashable must have— Mimi (@Mimi)1547676463.0
@mashable Where does the line start?— ⲇⳑ ⲛⲇⳗⲇ⳨ⲓ (@ⲇⳑ ⲛⲇⳗⲇ⳨ⲓ)1547664548.0
@Complex Need one just to bang the phone on people 😂😂— embrace brooklyn merch (@embrace brooklyn merch)1547677412.0
@NylonMag That's totally hot https://t.co/6Ob6eUTV2l— Luíz Píton (@Luíz Píton)1547748713.0
@NylonMag @LexieCa16 we need these— lucy 🥡 (@lucy 🥡)1547748479.0
@mashable I’m here for it!— Robin Tucker (@Robin Tucker)1547659991.0
@mashable Shit i want dis— i'll take care of u, i will✨ (@i'll take care of u, i will✨)1547736791.0
@mashable I want!— Swati Suramya (@Swati Suramya)1547660407.0
The phone is expected to launch next month, when Lenovo and Verizon will find out just how far the nostalgia craze goes.