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Michael Avenatti Has a New Mantra For the Trump Years and He Has Michelle Obama to Thank

During the 2016 presidential race, former First Lady Michelle Obama coined a saying that she hoped would elevate national political discourse amid a brutally ugly campaign.

"When they go low, we go high," she would say in response to below-the-belt attacks coming from then-candidate Donald Trump and his cohorts. Clearly, the high road didn't prevail, as Trump defeated Hillary Clinton despite scores of scandals and an endless barrage of insults, lies, and behavior unbecoming of a presidential candidate.


On Wednesday, Michael Avenatti, the lawyer representing multiple women who claim to have been paid off by Trump to keep quiet about alleged affairs they had with the billionaire, tweeted a new take on Obama's mantra.

Because, as Avenatti put it, "different people have different approaches at different times."

"Here is mine for the next two and half years: WHEN THEY GO LOW, WE HIT HARDER."

Avenatti has been an unrelenting critic of President Donald Trump, stemming from his representation of former adult film star Stephanie Clifford. Clifford charges that Trump and his former lawyer and fixer, Michael Cohen, forced her into signing a non-disclosure agreement and accepting a $130,000 hush money payment over an affair she alleges she had with Trump in 2006.

The NDA was executed less than two months before the 2016 election and is now under investigation for possible campaign finance law violations.

On Tuesday, Avenatti shredded Trump's false claim that photo IDs are required to buy groceries.

"People ask me why I think I can prevail against Mr. Trump," Avenatti wrote in a tweet. "I tell them it’s because (1) I’ve bought groceries before and (2) I know you don’t need an ID to buy groceries."

Last month, Avenatti teased about running for president in 2020 as a Democrat if he believes they lack a candidate who can defeat Trump.

Avenatti's Twitter followers think his new slogan signifies exactly the type of fight we need right now.

One resister noted that Trump's tactic is what drove him to victory.

"Avenatti 2020." Talk about good television...

Others said Avenatti's approach should have been the Democrats' strategy all along.

"We should have had that approach since the beginning!"

She wasn't alone.

"The resistance needs generals."

Avenatti later added:

Same.