First Lady Melania Trump released her official White House platform on Monday, sixteen months after assuming her role. The initiative is called "Be Best," and its focus is on wellbeing, fighting opioid abuse, and promoting positivity on social media to combat cyberbullying.

The program is primarily targeted at children. In a Rose Garden ceremony earlier today, the First Lady expressed her concerns over the impact our competitive, fast-paced culture and social media are having on children's preparedness for the future.

As a mother and as First Lady, it concerns me that in today's fast-paced and ever-connected world, children can be less prepared to express or manage their emotions and oftentimes turn to forms of destructive or addictive behavior such as bullying, drug addiction or even suicide.

I feel strongly that as adults we can and should be best at educating our children about the importance of a healthy and balanced life.

And while few would question the good intentions of the initiative, many have noticed that the name bears a striking resemblance to former First Lady Michelle Obama's own exhortation for men to "Be Better."

You can watch the video below:

You'll recall that Melania Trump faced blowback after a speech at the Republican National Convention, which had identical lines to a speech Obama had previously given.

So Twitter was quick to jump on Melania's latest...homage to the former First Lady.