READ: Howard Schultz Web Ad ‘The Majority of Americans are Americans’

A recent ad for Howard Schultz is being soundly mocked for including a statement of truth on par with “water is wet.”

Schultz—who has not officially announced his candidacy as an independent in the 2020 presidential race—is still deciding whether to throw his hat into the ring.

The billionaire former Chairman and CEO of coffee giant Starbucks announced in January that he left the Democratic Party and was exploring running for President.  Since then he has courted media and voters with a series of appearances and ads.

His latest ad was a sponsored post on Facebook by Schultz. The caption read:

“The majority of Americans aren’t Democrats or Republicans,”

-cue dramatic pause-

“…the majority of Americans are Americans.”

Included was an image of the same slogan—without capitalization or punctuation—superimposed over a person of color with red and blue filters.

Howard Schultz/Facebook

People are having fun at Schultz’s expense on social media where screenshots of the Facebook ad were shared. This is not the first time the billionaire has been mocked online.

Several people mentioned tautology in reference to the ad.

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Amelia Mavis Christnot

Amelia Christnot is an Oglala Lakota, Kanien'kehá:ka and Metis Navy brat who settled in the wilds of Northern Maine. She considers herself another proud Maineiac. Her picture is from 1984 for purely Orwellian reasons.