As of February, 2018, DICK'S Sporting Goods, a sports and outdoors accessory and equipment retailer founded in 1948, operates more than 715 locations. But they just announced one product they will no longer offer in any of their stores or online: assault-style rifles.
And that was not the only change DICK's made.
"Beginning today, DICK’S Sporting Goods is committed to the following:
- We will no longer sell assault-style rifles, also referred to as modern sporting rifles. We had already removed them from all DICK’S stores after the Sandy Hook massacre, but we will now remove them from sale at all 35 Field & Stream stores.
- We will no longer sell firearms to anyone under 21 years of age.
- We will no longer sell high capacity magazines.
- We never have and never will sell bump stocks that allow semi-automatic weapons to fire more rapidly."
We at DICK'S Sporting Goods are deeply disturbed and saddened by the tragic events in Parkland. Our thoughts and pr… https://t.co/UvToyrkVKJ— DICK'S Sporting Goods (@DICK'S Sporting Goods)1519822163.0
But thoughts and prayers are not enough. We have to help solve the problem that's in front of us. Gun violence is a… https://t.co/X5FmkWwapm— DICK'S Sporting Goods (@DICK'S Sporting Goods)1519822213.0
We deeply believe that this country's most precious gift is our children. They are our future. We must keep them sa… https://t.co/uAFiQisFvt— DICK'S Sporting Goods (@DICK'S Sporting Goods)1519822282.0
At the same time, we implore our elected officials to enact common sense gun reform and pass the following regulati… https://t.co/1QDfiT19YK— DICK'S Sporting Goods (@DICK'S Sporting Goods)1519822315.0
"We hope others join us in this effort to let our kids know that their pleas are being taken seriously."
Some will say these steps can’t guarantee tragedies like Parkland will never happen again. They may be correct – but if common sense reform is enacted and even one life is saved, it will have been worth it."
"We deeply believe that this country’s most precious gift is our children. They are our future. We must keep them safe."
The announcement comes two weeks after the attack at Marjory Stoneman Douglas High School in Parkland, Florida, where a 19 year old gunman killed 17 people. DICK's strong response carries further clout, coming not from an airline or car rental agency, but from a prominent national gun retailer.
Other corporations issued carefully worded statements, severing ties with the largest gun lobby in the USA, the National Rifle Association (NRA). Few cited culpability or the Parkland school shooting tragedy.
But Edward Stack, the 63-year-old son of DICK's founder and current chief executive, minced no words and coddled no feelings. His statement makes it clear his company’s new policy directly resulted from the Florida shooting and its aftermath.
He also challenged other companies to put people before profits and urged elected officials to pass common sense gun reform, putting constituents before lobbyists.
BREAKING: Dick's Sporting Goods, one of the nation's largest outdoor gear retailers, ends sale of assault-style rifles in stores.— The Associated Press (@The Associated Press)1519821528.0
The students did this. Also from Dick's CEO: “When we saw what happened in Parkland, we were so disturbed and ups… https://t.co/CStm5k4po5— Connie Schultz (@Connie Schultz)1519820525.0
It’s finally cool to tell others to be a Dick. https://t.co/PrDUR4QGv2— Tea Pain (@Tea Pain)1519823870.0
Dick's Sporting Goods will no longer sell: • assault rifles • firearms to anyone under 21 • high capacity magazines… https://t.co/tdQDgBEMNl— Keith Boykin (@Keith Boykin)1519823764.0
Politicians may lack courage to stand up to NRA. But Dick’s Sporting Goods, USA’s largest sporting goods retailer,… https://t.co/CjhAwtutaR— Erin Burnett (@Erin Burnett)1519824312.0
“We don’t want to be a part of this any longer.” Dick’s Sporting Goods steps way up. #NeverAgain #GunSenseNow https://t.co/i4MTSP256Q— Joy Reid (@Joy Reid)1519824923.0
"Thoughts and prayers are not enough." Dick's Sporting Goods CEO Edward Stack has announced several gun sale rest… https://t.co/geb3V8n8Df— NBC News (@NBC News)1519827092.0
Thank you Dick's Sporting Goods for refusing to sell assault rifles and raising the minimum age of gun buyers to 21… https://t.co/4oKB12eyD4— Eugene Gu, MD (@Eugene Gu, MD)1519822116.0
Dick's Sporting Goods will stop selling Assault riffles, thank you for putting Lives over profit. • @FedEx •… https://t.co/gYmhFMFprc— Dominique Hamilton (@Dominique Hamilton)1519827700.0