Fox News host Laura Ingraham sparked a firestorm yesterday after attacking Parkland shooting survivor David Hogg on Twitter:
Hogg's response was to call for a boycott of her show's advertisers:
And so far on Thursday, the boycott threats have caught on with multiple advertisers dropping out including TripAdvisor, Nutrish and Wayfair.
Which led Ingraham to issue Hogg an apology:
"On reflection, in the spirit of Holy Week, I apologize for any upset or hurt my tweet caused him or any of the brave victims of Parkland."
But Hogg is not having it.
He tweeted not long after Ingraham's "apology" that the only way he'll accept it is if she "denounce[s] the way your network has treated my friends and I in this fight."
And he did not back down from his call for boycotts.
People had Hogg's back and it doesn't look like the boycott fight is settling down in the wake of her apology.
Some joined Hogg in shaming Ingraham for her less than sincere apology.
And one Twitter user wondered what would happen once the dust settles: