As many Americans begin signing up for gym memberships, joining dating apps, or more adequately monitoring their budgets, Chipotle Mexican Grill is looking to capitalize on New Year’s resolutions while 2019 still remains new.
The restaurant announced a launch of “Lifestyle Bowls” targeted toward the most common diet changes undertaken with the start of a new year. The bowls are available for online ordering only and include meals geared toward Paleo, Keto, Whole30, and increased protein diets.
Nobody wants to hear about your New Year’s resolutions. And with our new menu shortcuts nobody will have to (because your mouth will be full). Meet our new #keto, #Whole30, #paleo, and #highprotein bowls: https://t.co/v2fA8uVVrV
— Chipotle (@ChipotleTweets) January 2, 2019
Chipotle’s chief marketing officer Chris Brandt said of the change:
“Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness. We’ve watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals.”
However, some remain skeptical, especially after an onslaught of food related illnesses the chain grappled with in 2018.
Is the E. coli extra?
— Max Power (@Max_Power10) January 2, 2019
Is the lifestyle Bowl salmonella free unlike their other offerings?
— Rhu Rhu (@wes12090568) January 2, 2019
e. coli salad, yum!
— muddavugger (@muddavugger1) January 2, 2019
How soon before those get contaminated.
— Michael Dayne (@MDayne) January 2, 2019
However, not all reactions were negative.