As many Americans begin signing up for gym memberships, joining dating apps, or more adequately monitoring their budgets, Chipotle Mexican Grill is looking to capitalize on New Year's resolutions while 2019 still remains new.
The restaurant announced a launch of "Lifestyle Bowls" targeted toward the most common diet changes undertaken with the start of a new year. The bowls are available for online ordering only and include meals geared toward Paleo, Keto, Whole30, and increased protein diets.
Nobody wants to hear about your New Year’s resolutions. And with our new menu shortcuts nobody will have to (becaus… https://t.co/5IDtCbRJeS— Chipotle (@Chipotle)1546437604.0
Chipotle's chief marketing officer Chris Brandt said of the change:
"Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness. We've watched guests custom create lifestyle-specific bowls when ordering in our restaurants, so it made sense to offer delicious options via our online channels that help people easily order bowls with real ingredients that fit their wellness goals."
However, some remain skeptical, especially after an onslaught of food related illnesses the chain grappled with in 2018.
@CNN Is the E. coli extra?— Max Power (@Max Power)1546441946.0
@CNN Is the lifestyle Bowl salmonella free unlike their other offerings?— Rhu Rhu (@Rhu Rhu)1546441255.0
@CNN Salmonella a lifestyle now?? 😉— Steve (@Steve)1546442762.0
@CNN e. coli salad, yum!— muddavugger (@muddavugger)1546441382.0
@CNN How soon before those get contaminated.— Michael Dayne (@Michael Dayne)1546450865.0
However, not all reactions were negative.
Some thought it represented a positive change that fall in line with the goals shared by many Americans at the start of the year.
@CNN I have to say, this is very smart. I’m 100% positive is going to be a success. More restaurants should do this. It’s not hard.— Rain (@Rain)1546453148.0
@CNN @BobAngelini @alexbianchi15 just in time for the #JanuaryWhole30!— Toni Angelini Nagle (@Toni Angelini Nagle)1546441957.0
@ChipotleTweets Fantastic! You’re close to my work, so I’ll be eating there on the reg! #ketobowl— Tami (@Tami)1546449339.0
Y’all. Chipotle has #whole30 approved salad bowls AND they deliver!!! I may have just died and gone to heaven!… https://t.co/M8xHksk17v— Tiffany McMillian (@Tiffany McMillian)1546538981.0
@ChipotleTweets This is the best! Thanks Chipotle! Hopefully other restaurants follow in your footsteps.— Amanda Arnason (@Amanda Arnason)1546491509.0
While the support remains strong, many still have questions which Chipotle is scrambling to answer.
@dmm3783 We are happy to answer any questions you have concerning our Lifestyle bowls. Please contact us here:… https://t.co/WZpyWm9K6s— Chipotle (@Chipotle)1546479737.0
@harpdepartment The oils vary on the ingredient, but you can find a full list here https://t.co/dxvp84QOVY. -Cara— Chipotle (@Chipotle)1546458917.0
@MoronWithAnA That's right. We're cooking them with non-GMO sunflower oil. -Cara— Chipotle (@Chipotle)1546447266.0
@getperfekt The ingredients in each Lifestyle bowl are complaint. You can see the ingredients here: https://t.co/q44ChgpPbz. -Ty— Chipotle (@Chipotle)1546486484.0
It's unclear at this time whether the lifestyle bowls will be ongoing or if—like 80 percent of New Year's resolutions—they'll only be around before the end of February.