One Mom’s Angry Tweet About Gendered Toys Renews Heated Issue for Holiday Retailers

Big toy stores are bowing to pressure to remove gender labeling from aisles and shelves. But until the toys themselves begin to break gender stereotypes, the removal of labeling seems a Pyrrhic victory.

Target was the latest big-profile company to join the ranks of retailers like Toys “R” Us and Wal-Mart in removing gender-based labels from its aisles, citing “important questions” raised by guests about a “handful of signs” in their stores. The announcement came shortly after a disgruntled mom’s Twitter post went viral.

The picture was retweeted more than 3000 times.

While seas of pink and blue still abound, many large retailers are no longer labeling these toys as intended for girls or boys.

The Push to Remove Gender-Labeling Signs

“The gender barriers are breaking down, and both manufacturers and retailers are not labeling toys like they used to,” said Jim Silver, editor in chief of toy review website TTPM. “The industry’s learned that you shouldn’t be labeling for a specific gender. There

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